Maybe Perhaps One Day

Maybe Perhaps One Day is a Toronto-based clothing brand bringing the bold, nostalgic energy of Y2K fashion into today’s wardrobe. Their designs mix playful futurism with everyday wearability, giving classic pieces a modern twist. Focused on individuality and self-expression, the brand reimagines early-2000s style for a new generation.

Under Rey’s direction, I styled each post to resemble a magazine issue, emphasising the heart element in the logo through subtle repetition to reinforce the brand’s identity. I also pulled colours from the main piece to design supporting assets, ensuring each post felt cohesive and visually unified.